Over the past decade, the market for colour printing has blown up. One might assume that the demand for colour printing is directly connected with the constant need for photos at our fingertips at all times (i.e. digital cameras, iPhone, Facebook) but that is not entirely true. The necessity for colour in the business world is also a big market. Including colour in business documents can help shape and/or reinforce the message that is trying to be conveyed as well as aid in marketing strategies in many ways, making the colour laser printer almost a necessity for any office.
Colour laser printers rank as some of the most expensive printer types, with high-end products coming from major manufacturers, such as a Dell colour laser printer. Their efficiency, speed, quality document output and toner longevity are a few reasons why these printers are in high demand. Some of the higher, more expensive models can print up to 55 pages per minute, making their document output at almost one page per second. Factors like these prove to be very beneficial in medium to large offices that require multiple copies of a single document in a short amount of time.
In the larger picture, colour laser printers are worth the extra money in many ways. For example, when writing a marketing proposal, one usually seeks to sell something. Whether it be a product, service or funding need, a business person wishes to evoke emotions of excitement when presenting their proposal to potential buyers. Using colour in proposals can benefit its creator in many ways. The colours a reader sees immediately triggers subliminal feelings without the reader actually realizing it, almost allowing the proposal writer to play puppeteer with the reader's emotions.
Another benefit of using colour within the business world is that colours capture a reader's attention and draw their eyes to specific areas of the page, creating a visual path for the reader to follow when examining a document. When viewing something, the first thing our brains do is notice colors and shapes on a paper. The last thing the brain does is comprehend text and its meaning. This is why having a visually-pleasing cover page is necessary for proposals.
It is not only important to grab the reader's attention and evoke feeling within a subject, but also to make sure their attention remains on the document. Plain black text on a white background might be appropriate for day-to-day papers but they are not visually exciting for a reader if the writer is trying to keep an individual interested. The proper usage of colour in a work document greatly increases a reader's retention of information as well as interest in the proposal's subject as a whole.
With all that being said, it is clear that colour laser printers are quickly becoming a necessity in not just every home, but a good majority of business environments as well. Monochrome (or laser printers with no color capability) may be appropriate for businesses that are printing solely informational documents, such as invoices, but for many companies a colour laser printer is essential.
Candice is a successful blogger and also an internet specialist. She is fun of collecting gadgets like phones and laptops.
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